A Testament to Effective Recruitment Strategies
In the dynamic world of military recruitment, standing out and making a lasting impression is key to attracting top talent. The Royal Australian Navy has been at the forefront of innovative recruitment strategies, and one such standout tactic has been their use of branded lycra stretch tunnels. These tunnels, emblazoned with the Navy’s insignia and messaging, have not only caught the eye but also played a pivotal role in their recruitment efforts.
The Rise of Branded Lycra Stretch Tunnels
Over the years, the Australian Navy has demonstrated a keen understanding of the power of branding and visibility. The decision to use lycra stretch tunnels as part of their recruitment program was not just about creating a physical presence but about crafting an engaging and memorable experience for potential recruits. These tunnels, often set up at recruitment events, career fairs, and other public engagements, serve as immersive entry points into the world of the Navy.
From One-Time Purchase to Repeat Customer
What started as a single purchase has evolved into a repeat pattern of procurement. The Australian Navy’s commitment to these branded tunnels speaks volumes about their effectiveness. As they have scaled up their purchases over the years, it is clear that the tunnels have proven their worth as a valuable investment in recruitment marketing.
The first purchase was for a simple black lycra stretch tunnel with a zip on back wall and add on red LED lighting. Branded pull up banners told the story of a new naval recruit.
The second purchase was for larger black lycra stretch tunnels with inbuilt LED lighting to draw attention in the evenings. Branded curved walls and pull up banners provided the textual information.
The most recent purchase for four branded lycra stretch tunnels with double sided printing. The back wall is removable with a zipper to make it a walk through tunnel. This time the high quality pictures tell the story of a submarine crew at work for a full immersion experience. Thinking of a career in the navy? Have a look here.
Why Lycra Stretch Tunnels?
The choice of lycra stretch material for these tunnels is not arbitrary. Its flexibility and durability make it ideal for various settings, from indoor exhibitions to outdoor events. The stretchability ensures easy setup and dismantling, while the vibrant branding ensures visibility from afar. These qualities combined make lycra stretch tunnels a versatile and impactful tool for recruitment campaigns.
For more lycra tunnel articles, read the Gettin Hectic Case Study, check out the Birmingham Hospice activation campaign, or alternatively review our other Stretch Products. Click through to Purchase a Stretch Tunnel, or Contact Stretch Structures today for a quote or for more information.
All images courtesy of the Royal Australian Navy (Facebook@RoyalAustralianNavy)